How to Determine if Your Copywriter is Worth Top-Dollar
If you wish to use the internet to make money, you'll need a website. That site should be well written, most especially if you're hoping it will bring in profits. Unless you are an accomplished Direct Response Copywriter yourself, you will want to hire a Direct Response Copywriter to develop the text for your site. A great Direct Response Copywriter can help you rake in far more money than you could ever hope to see if you attempted to write the text yourself. Obviously, not all copywriters are created equal. Some copywriters are crazily talented. Some dream of having talent but are just trying to make some bucks because they've heard that online direct response copywriting is easy. Here are tips on how you can tell the difference.
Does the Direct Response Copywriter have a site of his or her own? Any Direct Response Copywriter who would like to compose web copy needs to have a site that features their writing bio, a resume, a couple of samples and anything else they want to share. If the Direct Response Copywriter doesn't have his or her own website, how can they help you create yours? Look at the copy on their web site as well. If it is loaded with errors this is a terrible sign.
How well do you respond to the copy on the Direct Response Copywriter's web site? This is more involved than just noticing grammar and spelling errors. Does the site copy cause an emotional response as you read it? Does it make you feel affection for the writer? that site Does it make you want to go on reading and learn more about the Direct Response Copywriter? Does the copy make you raring to hire them right away? Does the website copy make you feel like you have to get out of there? Does the copy make you angry? These are all really important responses and they demand your attention.
Carry out some background research on the writer. Try searching for reviews on online discussion boards and unbiased web sites. It's very likely that the only reviews you are going to see on the writer's website are going to be good. Conduct a search for the Direct Response Copywriter's name to see if any reviews or testimonials pop up in places that are not run or that cannot be controlled by the writer. Look closely at these reviews and recommendations. Ask the writer to give you a couple of references. See to it that you follow up and genuinely make contact with those references so that you can obtain an honest opinion from them.
See to it that you spend some time poring over the samples provided by the writer. Ask the writer to send you a few more samples that aren't already provided on the site. This is particularly crucial if the Direct Response Copywriter claims he or she is an expert in a certain field. If the writing is obscure and reads like a rewritten Wikipedia article, you better move on.
You have lots of options available to you when you're trying to figure out whether or not to hire a Direct Response Copywriter. It's vital to do your due diligence and look beyond the writer as a person and find out what you can about his or her reputation and character.